profit from every $100 of sales.
$0$100
Wayfair
$111.92+0.39% today
+5.1% in 1 year
1-year low $57.401-year high $123.56
Trading in the middle of its range for the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2020 to 2025.
0%20% a year
It has no yearly profit to compare the price with.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What Wayfair sold, what it kept, and what it did with the cash.
Sales went from $12.2 billion in 2022 to $12.5 billion in 2025, with -$313 million of profit last year.
SalesProfit
Wayfair vs. similar companies
How it compares with the largest companies in its industry.
| Company | Profit from $100 of sales | Sales growth a year | Price per $1 of profit |
|---|---|---|---|
| Wayfair | No profit yet | ||
 Alimentation Couche-Tard | 17.0× · Fair price | ||
 Williams-Sonoma | 27.5× · Fair price | ||
 Ulta Beauty | 24.5× · Fair price | ||
 Coupang | 130.9× · Very expensive |
AI analysis
An AI analyst reads Wayfair's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of USD | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| 14,145 | 13,708 | 12,218 | 12,003 | 11,851 | 12,457 | |
| 4,112 | 3,895 | 3,416 | 3,667 | 3,574 | 3,765 | |
| – | – | -1,314 | -734 | -345 | 93 | |
| – | – | -921 | -295 | -66 | 120 | |
| 185 | -131 | -1,331 | -738 | -492 | -313 | |
| 1.86 | -1.26 | -12.54 | -6.47 | -4.01 | -2.44 | |
| 29.1% | 28.4% | 28.0% | 30.6% | 30.2% | 30.2% | |
| – | – | -10.8% | -6.1% | -2.9% | 0.7% | |
| 1.3% | -1.0% | -10.9% | -6.1% | -4.2% | -2.5% |
Balance sheet
| In millions of USD | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Total assets | 4,570 | 4,570 | 3,580 | 3,474 | 3,459 | 3,440 |
| Cash | 2,129 | 1,706 | 1,050 | 1,322 | 1,316 | 1,476 |
| Total debt | 3,626 | 4,054 | 4,155 | 4,204 | 4,221 | 4,297 |
| Total liabilities | 5,762 | 6,189 | 6,130 | 6,181 | 6,214 | 6,222 |
| -1,192 | -1,619 | -2,550 | -2,707 | -2,755 | -2,782 | |
| 99 | 104 | 106 | 114 | 123 | 128 | |
| – | – | -63.6% | -37.6% | -24.4% | -9.6% | |
| -15.5% | 8.1% | 52.2% | 27.3% | 17.9% | 11.3% |
Cash flow
| In millions of USD | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| 1,417 | 410 | -674 | 349 | 317 | 534 | |
| – | – | 458 | 351 | 234 | 205 | |
| – | – | -1,132 | -2 | 83 | 329 | |
| Dividends paid | – | – | – | – | – | – |
| 380 | 300 | 75 | 0 | 0 | – | |
| 276 | 344 | 513 | 605 | 395 | 335 |
Valuation
- –
- 41.1×
- –
- -3.1×
- 1.2×
- 46.6×
- 151.1×
- 2.1%
- -2.0%
- 0.0%
Profitability
- 30.2%
- 0.7%
- -2.5%
- 1.6%
- 16.8%
- -39.1%
- 11.0%
- -10.6%
- 16.8%
- –
Growth
- −2.5%
- –
- +459.0%
- –
- +5.8%
Financial health
- 12.8×
- -1.28
- 126.7%
- 1.0×
- 0.76
- 0.73
- 4.41
How it ranks in Consumer Discretionary
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Top 16%of 976
Bottom 9%of 992
Bottom 13%of 992
Bottom 30%of 979
What analysts expect
- Average price target
- $99.43
- Range
- $75.00 – $125.00
- 15 analysts
These targets were collected on May 20, 2026 and our analyst feed has not updated since, so we no longer compare them with today's price.
Recent earnings
Our results feed has not updated since May 21, 2026. Results reported after that are not in this table yet.
| Date | EPS | Expected | Surprise |
|---|---|---|---|
| Apr 30, 2026 | 0.26 | 0.26 | +0.0% |
| Feb 19, 2026 | 0.85 | 0.64 | +32.8% |
| Oct 28, 2025 | 0.70 | 0.46 | +52.2% |
| Aug 4, 2025 | 0.87 | 0.36 | +141.7% |
| May 1, 2025 | 0.10 | -0.18 | +155.6% |
| Feb 20, 2025 | -0.25 | 0.05 | −600.0% |
| Nov 1, 2024 | 0.22 | 0.15 | +46.7% |
| Aug 1, 2024 | 0.47 | 0.50 | −6.0% |
News
Wayfair Q3 2026 Earnings PreviewSeeking Alpha · Nov 3, 2026Wayfair sets the date for its October sales eventSeeking Alpha · Oct 15, 2026Wayfair highlighted as Zacks Bull and Louisiana-Pacific Bear of the DayYahoo Finance · Aug 27, 2026Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
0/7Passes 0 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
10No pass
Benjamin Graham
5No pass
Philip Fisher
18No pass
Peter Lynch
4No pass
Joel Greenblatt
17No pass
Charlie Munger
19No pass
Terry Smith
14No pass
Questions about Wayfair
Is Wayfair a good stock to buy?
A business with weak numbers that is not profitable yet. 0 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the Wayfair AI analysis
What does Wayfair do?
Wayfair Inc. engages in the e-commerce business in the United States and internationally. The company provides approximately thirty-three million products for the home sector under various brands. It is in Specialty Retail, based in Boston, MA, United States, with 11,800 employees.
Does Wayfair pay a dividend?
No. Wayfair does not pay a dividend at the moment.
Is Wayfair stock halal?
Yes. Wayfair passes our halal screen: its business is permitted and its debt is 28% of its market value, under the 30% limit. How we check
How has Wayfair stock done over the past year?
Up 5.1% over the past twelve months, to $111.92. It traded between $57.40 and $123.56 and is 9.4% below its high.
Who are Wayfair's competitors?
The largest listed companies in the same industry are Alimentation Couche-Tard, Williams-Sonoma, Ulta Beauty and Coupang. The peers table on this page compares their profit, growth and price with Wayfair's.
Prices: daily closes to Nov 13, 2026. Fundamentals: company reports via invest-like data.