Below 10% - weak
Capital isn't earning much above its cost. Common in capital-intensive or commoditized businesses.
Return on capital employed (ROCE) is operating profit (EBIT) divided by capital employed - total assets minus current liabilities. It measures how efficiently a company generates operating profit from the long-term capital at its disposal. Because it's measured pre-tax and pre-financing, it's a clean, comparable read on operating quality, and it's the headline metric of Terry Smith's Fundsmith approach.
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ROCE is close kin to ROIC - both ask "what return does the capital earn?" As with ROIC, the test is whether it beats the cost of capital. Terry Smith built Fundsmith on owning businesses with consistently high ROCE, funded by retained earnings rather than debt.
Capital isn't earning much above its cost. Common in capital-intensive or commoditized businesses.
Clears a typical cost of capital with some room to spare.
High-quality operations - the Fundsmith-style hunting ground for durable compounders.
Capital-light compounders with durable advantages. Rare, and the market usually knows.
A company with $800M of EBIT on $4B of capital employed earns a 20 percent ROCE. Sustained over a decade, that's the signature of a high-quality compounder.
What makes it powerful is reinvestment: a business earning 20 percent on capital that can redeploy retained earnings at similar rates compounds intrinsic value far faster than a low-ROCE peer - which is precisely the Terry Smith thesis: buy good companies (high ROCE), don't overpay, and do nothing.
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invest-like surfaces ROCE and its consistency inside the Smith fit-score, so you can spot durable compounders the way Fundsmith does.
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