Which is better, BKNG or PKG?

On the Buffett-Fit framework, Booking Holdings Inc. (BKNG) currently grades higher than PKG — 76/100 (B grade) vs 50/100 (C). That said, "better" depends on which framework you trust — BKNG wins on Warren Buffett, Philip Fisher, Peter Lynch, Joel Greenblatt, Charlie Munger, and Terry Smith; PKG wins on Benjamin Graham. The full pillar breakdown is on this page.

Should I buy BKNG or PKG?

This page is an educational comparison, not investment advice. Both BKNG and PKG are graded against the same Buffett 5-pillar framework (moat, earnings durability, management quality, financial health, valuation) plus six other documented investor frameworks. Read the side-by-side breakdown to see which one matches the criteria you care about most — and always do your own research before making any investment decision.

Is BKNG better than PKG for value investing?

On the Buffett-style value-investing framework, BKNG currently grades higher — 76/100 vs 50/100, a 26-point gap. The gap is driven by which pillars each stock passes; the table on this page shows moat, durability, management, financial health, and valuation side-by-side.

What's the difference between BKNG and PKG on Warren Buffett's framework?

Both stocks are evaluated on the same five pillars: economic moat (durable competitive advantage), earnings durability (consistent profitability), management quality (capital allocation), financial health (conservative balance sheet), and valuation (margin of safety). BKNG currently scores 76/100 (B grade); PKG scores 50/100 (C grade). The "Where each wins" section on this page breaks down which pillar each stock dominates.

Which has the stronger moat, BKNG or PKG?

Moat strength is one of the five pillars in the Buffett-Fit score on this page. BKNG and PKG are each scored on ROIC sustainability, gross-margin durability, and qualitative signals like brand strength, switching costs, network effects, and regulatory barriers. The pillar breakdown on this page shows the moat sub-score side-by-side so you can see which one has the more durable competitive advantage.

Which is more undervalued, BKNG or PKG?

Valuation is one of the five Buffett-Fit pillars on this page. Both stocks are scored on owner-earnings yield, price-to-intrinsic-value vs the underlying compounding rate, and the margin of safety relative to a conservative DCF. The valuation sub-score in the table below tells you which one currently trades at a more attractive price relative to its underlying business quality.

Are BKNG and PKG both Consumer Cyclical stocks?

Yes — both Booking Holdings Inc. (BKNG) and Packaging Corporation of America (PKG) operate in the Consumer Cyclical sector. That makes this a direct sector-peer comparison, which is the apples-to-apples way to use the Buffett-Fit framework: the score weighs each stock against its sector's specific quality and valuation benchmarks (sector-relative bonus), so the cross-stock comparison isn't distorted by inter-sector base-rate differences.

Is this BKNG vs PKG comparison investment advice?

No. This page is an educational pattern-match against documented public frameworks (Buffett, Graham, Fisher, Lynch, Greenblatt, Munger, Smith), not personalised investment advice. The scores reflect how closely each stock matches each framework's documented criteria — they are not buy/hold/sell recommendations. Always do your own research and consult a licensed financial adviser for personalised advice.

Stock comparison

Booking Holdings

Packaging Corporation of America

Scored across Buffett, Graham, Lynch and Greenblatt - plus a side-by-side metric table covering valuation, quality, growth and balance sheet.

BKNG

Booking Holdings

Market cap

$119.43B

Sector

Consumer Discretionary

PKG

Packaging Corporation of America

Market cap

$18.9B

Sector

Consumer Discretionary

Overall winner

Booking Holdings BKNG

Wins on the combined sum of fit scores across all four strategies. Per-strategy breakdown below.

Fit scores by strategy

Strategy	BKNG	PKG	Winner
Warren Buffett	76B	50C	BKNG
Benjamin Graham	59C	77B	PKG
Philip Fisher	83A	25F	BKNG
Peter Lynch	71B	18F	BKNG
Joel Greenblatt	70B	32F	BKNG
Charlie Munger	72B	43D	BKNG
Terry Smith	81A	37D	BKNG

Side-by-side metrics

Metric	BKNG	PKG
Market cap	$119.43B	$18.9B
P/E (TTM)	19.8x	25.3x
EV/EBIT	13.2x	18.2x
ROIC (TTM)	68.24%	9.34%
Gross margin	100.0%	20.48%
Net margin	22.23%	8.03%
Revenue CAGR 5y	25.19%	3.84%
EPS CAGR 5y	55.62%	-0.74%
Debt / Equity	-	1.0x
Dividend yield	1.02%	2.36%

Where each one wins

The metrics with the biggest gap between the two - sorted so the most decisive edges read first.

BKNG leads on

Debt / Equity-vs 1.0x+144%
EPS CAGR 5y55.62%vs -0.74%+101%
ROIC (TTM)68.24%vs 9.34%+86%
Revenue CAGR 5y25.19%vs 3.84%+85%

PKG leads on

Dividend yield2.36%vs 1.02%+57%

More like BKNG

BKNG vs GAW.L BKNG vs WINA BKNG vs RACE BKNG vs 3092.T BKNG vs ATAT BKNG vs 9983.T

More like PKG

PKG vs GAW.L PKG vs WINA PKG vs RACE PKG vs 3092.T PKG vs ATAT PKG vs 9983.T

Read the full Buffett-Brain analysis for BKNG Read the full Buffett-Brain analysis for PKG

Related on invest-like

Strongest Moat Highest ROIC Warren Buffett strategy Economic Moat

Key terms in this analysis

ROIC Free Cash Flow (FCF)Economic Moat P/E Ratio Margin of Safety Quality Score

Educational tool. Fit scores are deterministic projections from public financials onto each investor's published criteria - not personal recommendations or advice.

Stock comparison

Booking Holdings

Packaging Corporation of America

Scored across Buffett, Graham, Lynch and Greenblatt - plus a side-by-side metric table covering valuation, quality, growth and balance sheet.

BKNG

Booking Holdings

Market cap

$119.43B

Sector

Consumer Discretionary

PKG

Packaging Corporation of America

Market cap

$18.9B

Sector

Consumer Discretionary

Overall winner

Booking Holdings BKNG

Wins on the combined sum of fit scores across all four strategies. Per-strategy breakdown below.

Fit scores by strategy

Strategy	BKNG	PKG	Winner
Warren Buffett	76B	50C	BKNG
Benjamin Graham	59C	77B	PKG
Philip Fisher	83A	25F	BKNG
Peter Lynch	71B	18F	BKNG
Joel Greenblatt	70B	32F	BKNG
Charlie Munger	72B	43D	BKNG
Terry Smith	81A	37D	BKNG

Side-by-side metrics

Metric	BKNG	PKG
Market cap	$119.43B	$18.9B
P/E (TTM)	19.8x	25.3x
EV/EBIT	13.2x	18.2x
ROIC (TTM)	68.24%	9.34%
Gross margin	100.0%	20.48%
Net margin	22.23%	8.03%
Revenue CAGR 5y	25.19%	3.84%
EPS CAGR 5y	55.62%	-0.74%
Debt / Equity	-	1.0x
Dividend yield	1.02%	2.36%

Where each one wins

The metrics with the biggest gap between the two - sorted so the most decisive edges read first.

BKNG leads on

Debt / Equity-vs 1.0x+144%
EPS CAGR 5y55.62%vs -0.74%+101%
ROIC (TTM)68.24%vs 9.34%+86%
Revenue CAGR 5y25.19%vs 3.84%+85%

PKG leads on

Dividend yield2.36%vs 1.02%+57%

More like BKNG

BKNG vs GAW.L BKNG vs WINA BKNG vs RACE BKNG vs 3092.T BKNG vs ATAT BKNG vs 9983.T

More like PKG

PKG vs GAW.L PKG vs WINA PKG vs RACE PKG vs 3092.T PKG vs ATAT PKG vs 9983.T

Read the full Buffett-Brain analysis for BKNG Read the full Buffett-Brain analysis for PKG

Related on invest-like

Strongest Moat Highest ROIC Warren Buffett strategy Economic Moat

Key terms in this analysis

ROIC Free Cash Flow (FCF)Economic Moat P/E Ratio Margin of Safety Quality Score

Educational tool. Fit scores are deterministic projections from public financials onto each investor's published criteria - not personal recommendations or advice.