Which is better, CL or KO?

On the Buffett-Fit framework, Colgate-Palmolive Company (CL) currently grades higher than KO — 69/100 (B grade) vs 62/100 (C). That said, "better" depends on which framework you trust — CL wins on Warren Buffett, Charlie Munger, and Terry Smith; KO wins on Benjamin Graham, Philip Fisher, Peter Lynch, and Joel Greenblatt. The full pillar breakdown is on this page.

Should I buy CL or KO?

This page is an educational comparison, not investment advice. Both CL and KO are graded against the same Buffett 5-pillar framework (moat, earnings durability, management quality, financial health, valuation) plus six other documented investor frameworks. Read the side-by-side breakdown to see which one matches the criteria you care about most — and always do your own research before making any investment decision.

Is CL better than KO for value investing?

On the Buffett-style value-investing framework, CL currently grades higher — 69/100 vs 62/100, a 7-point gap. The gap is driven by which pillars each stock passes; the table on this page shows moat, durability, management, financial health, and valuation side-by-side.

What's the difference between CL and KO on Warren Buffett's framework?

Both stocks are evaluated on the same five pillars: economic moat (durable competitive advantage), earnings durability (consistent profitability), management quality (capital allocation), financial health (conservative balance sheet), and valuation (margin of safety). CL currently scores 69/100 (B grade); KO scores 62/100 (C grade). The "Where each wins" section on this page breaks down which pillar each stock dominates.

Which has the stronger moat, CL or KO?

Moat strength is one of the five pillars in the Buffett-Fit score on this page. CL and KO are each scored on ROIC sustainability, gross-margin durability, and qualitative signals like brand strength, switching costs, network effects, and regulatory barriers. The pillar breakdown on this page shows the moat sub-score side-by-side so you can see which one has the more durable competitive advantage.

Which is more undervalued, CL or KO?

Valuation is one of the five Buffett-Fit pillars on this page. Both stocks are scored on owner-earnings yield, price-to-intrinsic-value vs the underlying compounding rate, and the margin of safety relative to a conservative DCF. The valuation sub-score in the table below tells you which one currently trades at a more attractive price relative to its underlying business quality.

Are CL and KO both Consumer Defensive stocks?

Yes — both Colgate-Palmolive Company (CL) and The Coca-Cola Company (KO) operate in the Consumer Defensive sector. That makes this a direct sector-peer comparison, which is the apples-to-apples way to use the Buffett-Fit framework: the score weighs each stock against its sector's specific quality and valuation benchmarks (sector-relative bonus), so the cross-stock comparison isn't distorted by inter-sector base-rate differences.

Is this CL vs KO comparison investment advice?

No. This page is an educational pattern-match against documented public frameworks (Buffett, Graham, Fisher, Lynch, Greenblatt, Munger, Smith), not personalised investment advice. The scores reflect how closely each stock matches each framework's documented criteria — they are not buy/hold/sell recommendations. Always do your own research and consult a licensed financial adviser for personalised advice.

Stock comparison

Colgate-Palmolive

Coca-Cola

Scored across Buffett, Graham, Lynch and Greenblatt - plus a side-by-side metric table covering valuation, quality, growth and balance sheet.

Colgate-Palmolive

Market cap

$72.51B

Sector

Consumer Staples

Coca-Cola

Market cap

$351.17B

Sector

Consumer Staples

Overall winner

Colgate-Palmolive CL

Wins on the combined sum of fit scores across all four strategies. Per-strategy breakdown below.

Fit scores by strategy

Strategy	CL	KO	Winner
Warren Buffett	69B	62C	CL
Benjamin Graham	74B	77B	KO
Philip Fisher	57C	60C	KO
Peter Lynch	57C	70B	KO
Joel Greenblatt	55C	60C	KO
Charlie Munger	78B	68B	CL
Terry Smith	75B	52C	CL

Side-by-side metrics

Metric	CL	KO
Market cap	$72.51B	$351.17B
P/E (TTM)	33.9x	25.5x
EV/EBIT	17.7x	27.8x
ROIC (TTM)	30.42%	13.88%
Gross margin	60.06%	61.74%
Net margin	10.04%	27.8%
Revenue CAGR 5y	4.0%	5.53%
EPS CAGR 5y	0.77%	7.78%
Debt / Equity	55.0x	1.3x
Dividend yield	2.37%	2.54%

Where each one wins

The metrics with the biggest gap between the two - sorted so the most decisive edges read first.

CL leads on

ROIC (TTM)30.42%vs 13.88%+54%
EV/EBIT17.7xvs 27.8x+36%

KO leads on

Debt / Equity1.3xvs 55.0x+98%
EPS CAGR 5y7.78%vs 0.77%+90%
Market cap$351.17Bvs $72.51B+79%
Net margin27.8%vs 10.04%+64%

More like CL

CL vs IPAR CL vs PRDO CL vs UL CL vs MNST CL vs BRBR CL vs LRN

More like KO

KO vs IPAR KO vs PRDO KO vs UL KO vs MNST KO vs BRBR KO vs LRN

Read the full Buffett-Brain analysis for CL Read the full Buffett-Brain analysis for KO

Related on invest-like

Strongest Moat Highest ROIC Warren Buffett strategy Economic Moat

Key terms in this analysis

ROIC Free Cash Flow (FCF)Economic Moat P/E Ratio Margin of Safety Quality Score

Educational tool. Fit scores are deterministic projections from public financials onto each investor's published criteria - not personal recommendations or advice.

Stock comparison

Colgate-Palmolive

Coca-Cola

Scored across Buffett, Graham, Lynch and Greenblatt - plus a side-by-side metric table covering valuation, quality, growth and balance sheet.

Colgate-Palmolive

Market cap

$72.51B

Sector

Consumer Staples

Coca-Cola

Market cap

$351.17B

Sector

Consumer Staples

Overall winner

Colgate-Palmolive CL

Wins on the combined sum of fit scores across all four strategies. Per-strategy breakdown below.

Fit scores by strategy

Strategy	CL	KO	Winner
Warren Buffett	69B	62C	CL
Benjamin Graham	74B	77B	KO
Philip Fisher	57C	60C	KO
Peter Lynch	57C	70B	KO
Joel Greenblatt	55C	60C	KO
Charlie Munger	78B	68B	CL
Terry Smith	75B	52C	CL

Side-by-side metrics

Metric	CL	KO
Market cap	$72.51B	$351.17B
P/E (TTM)	33.9x	25.5x
EV/EBIT	17.7x	27.8x
ROIC (TTM)	30.42%	13.88%
Gross margin	60.06%	61.74%
Net margin	10.04%	27.8%
Revenue CAGR 5y	4.0%	5.53%
EPS CAGR 5y	0.77%	7.78%
Debt / Equity	55.0x	1.3x
Dividend yield	2.37%	2.54%

Where each one wins

The metrics with the biggest gap between the two - sorted so the most decisive edges read first.

CL leads on

ROIC (TTM)30.42%vs 13.88%+54%
EV/EBIT17.7xvs 27.8x+36%

KO leads on

Debt / Equity1.3xvs 55.0x+98%
EPS CAGR 5y7.78%vs 0.77%+90%
Market cap$351.17Bvs $72.51B+79%
Net margin27.8%vs 10.04%+64%

More like CL

CL vs IPAR CL vs PRDO CL vs UL CL vs MNST CL vs BRBR CL vs LRN

More like KO

KO vs IPAR KO vs PRDO KO vs UL KO vs MNST KO vs BRBR KO vs LRN

Read the full Buffett-Brain analysis for CL Read the full Buffett-Brain analysis for KO

Related on invest-like

Strongest Moat Highest ROIC Warren Buffett strategy Economic Moat

Key terms in this analysis

ROIC Free Cash Flow (FCF)Economic Moat P/E Ratio Margin of Safety Quality Score

Educational tool. Fit scores are deterministic projections from public financials onto each investor's published criteria - not personal recommendations or advice.