Which is better, AMZN or WINA?

On the Buffett-Fit framework, Winmark Corporation (WINA) currently grades higher than AMZN — 80/100 (A grade) vs 42/100 (D). That said, "better" depends on which framework you trust — AMZN wins on none; WINA wins on Warren Buffett, Benjamin Graham, Philip Fisher, Peter Lynch, Joel Greenblatt, Charlie Munger, and Terry Smith. The full pillar breakdown is on this page.

Should I buy AMZN or WINA?

This page is an educational comparison, not investment advice. Both AMZN and WINA are graded against the same Buffett 5-pillar framework (moat, earnings durability, management quality, financial health, valuation) plus six other documented investor frameworks. Read the side-by-side breakdown to see which one matches the criteria you care about most — and always do your own research before making any investment decision.

Is AMZN better than WINA for value investing?

On the Buffett-style value-investing framework, WINA currently grades higher — 80/100 vs 42/100, a 38-point gap. The gap is driven by which pillars each stock passes; the table on this page shows moat, durability, management, financial health, and valuation side-by-side.

What's the difference between AMZN and WINA on Warren Buffett's framework?

Both stocks are evaluated on the same five pillars: economic moat (durable competitive advantage), earnings durability (consistent profitability), management quality (capital allocation), financial health (conservative balance sheet), and valuation (margin of safety). AMZN currently scores 42/100 (D grade); WINA scores 80/100 (A grade). The "Where each wins" section on this page breaks down which pillar each stock dominates.

Which has the stronger moat, AMZN or WINA?

Moat strength is one of the five pillars in the Buffett-Fit score on this page. AMZN and WINA are each scored on ROIC sustainability, gross-margin durability, and qualitative signals like brand strength, switching costs, network effects, and regulatory barriers. The pillar breakdown on this page shows the moat sub-score side-by-side so you can see which one has the more durable competitive advantage.

Which is more undervalued, AMZN or WINA?

Valuation is one of the five Buffett-Fit pillars on this page. Both stocks are scored on owner-earnings yield, price-to-intrinsic-value vs the underlying compounding rate, and the margin of safety relative to a conservative DCF. The valuation sub-score in the table below tells you which one currently trades at a more attractive price relative to its underlying business quality.

Are AMZN and WINA both Consumer Cyclical stocks?

Yes — both Amazon.com, Inc. (AMZN) and Winmark Corporation (WINA) operate in the Consumer Cyclical sector. That makes this a direct sector-peer comparison, which is the apples-to-apples way to use the Buffett-Fit framework: the score weighs each stock against its sector's specific quality and valuation benchmarks (sector-relative bonus), so the cross-stock comparison isn't distorted by inter-sector base-rate differences.

Is this AMZN vs WINA comparison investment advice?

No. This page is an educational pattern-match against documented public frameworks (Buffett, Graham, Fisher, Lynch, Greenblatt, Munger, Smith), not personalised investment advice. The scores reflect how closely each stock matches each framework's documented criteria — they are not buy/hold/sell recommendations. Always do your own research and consult a licensed financial adviser for personalised advice.

Stock comparison

Amazon

AMZN$2.88TConsumer Discretionary Market cap, Sector

Winmark

WINA$1.3BConsumer Discretionary Market cap, Sector

Overall winner

Winmark

AMZN 07 WINA

Wins on the combined sum of fit scores across all four strategies. Per-strategy breakdown below.

Scored across Buffett, Graham, Lynch and Greenblatt - plus a side-by-side metric table covering valuation, quality, growth and balance sheet.

Fit scores by strategy

AMZN0wins

7winsWINA

Warren Buffett

42F

B80

Benjamin Graham

53D

B77

Philip Fisher

52D

C66

Peter Lynch

52D

C64

Joel Greenblatt

50D

C69

Charlie Munger

36F

D57

Terry Smith

27F

D58

Side-by-side metrics

Metric	AMZN	WINA
Market cap	Winner: $2.88T	$1.3B
P/E (TTM)	Winner: 31.3x	31.6x
EV/EBIT	36.9x	24.5x Winner
ROIC (TTM)	9.65%	2.43% Winner
Gross margin	50.6%	96.66% Winner
Net margin	12.22%	48.19% Winner
Revenue CAGR 5y	Winner: 11.14%	2.42%
EPS CAGR 5y	Winner: 21.91%	1.92%
Debt / Equity	0.5x	- Winner
Dividend yield	0.0%	3.84% Winner

Where each one wins

The metrics with the biggest gap between the two - sorted so the most decisive edges read first.

AMZN leads on

Market cap$2.88Tvs $1.3B+100%
EPS CAGR 5y21.91%vs 1.92%+91%
Revenue CAGR 5y11.14%vs 2.42%+78%

WINA leads on

Debt / Equity-vs 0.5x+135%
Dividend yield3.84%vs 0.0%+100%
ROIC (TTM)2.43%vs 9.65%+96%
Net margin48.19%vs 12.22%+75%

More like AMZN

AMZN vs GAW.L AMZN vs GRGD.TO AMZN vs RMS.PA AMZN vs 2059.TW

More like WINA

WINA vs GAW.L WINA vs GRGD.TO WINA vs RMS.PA WINA vs 2059.TW

Read the full Buffett-Brain analysis for AMZN Read the full Buffett-Brain analysis for WINA

Related on invest-like

Strongest Moat Highest ROIC Warren Buffett strategy Economic Moat

Key terms in this analysis

ROIC Free Cash Flow (FCF)Economic Moat P/E Ratio Margin of Safety Quality Score

Educational tool. Fit scores are deterministic projections from public financials onto each investor's published criteria - not personal recommendations or advice.

Stock comparison

Amazon

AMZN$2.88TConsumer Discretionary Market cap, Sector

Winmark

WINA$1.3BConsumer Discretionary Market cap, Sector

Overall winner

Winmark

AMZN 07 WINA

Wins on the combined sum of fit scores across all four strategies. Per-strategy breakdown below.

Scored across Buffett, Graham, Lynch and Greenblatt - plus a side-by-side metric table covering valuation, quality, growth and balance sheet.

Fit scores by strategy

AMZN0wins

7winsWINA

Warren Buffett

42F

B80

Benjamin Graham

53D

B77

Philip Fisher

52D

C66

Peter Lynch

52D

C64

Joel Greenblatt

50D

C69

Charlie Munger

36F

D57

Terry Smith

27F

D58

Side-by-side metrics

Metric	AMZN	WINA
Market cap	Winner: $2.88T	$1.3B
P/E (TTM)	Winner: 31.3x	31.6x
EV/EBIT	36.9x	24.5x Winner
ROIC (TTM)	9.65%	2.43% Winner
Gross margin	50.6%	96.66% Winner
Net margin	12.22%	48.19% Winner
Revenue CAGR 5y	Winner: 11.14%	2.42%
EPS CAGR 5y	Winner: 21.91%	1.92%
Debt / Equity	0.5x	- Winner
Dividend yield	0.0%	3.84% Winner

Where each one wins

The metrics with the biggest gap between the two - sorted so the most decisive edges read first.

AMZN leads on

Market cap$2.88Tvs $1.3B+100%
EPS CAGR 5y21.91%vs 1.92%+91%
Revenue CAGR 5y11.14%vs 2.42%+78%

WINA leads on

Debt / Equity-vs 0.5x+135%
Dividend yield3.84%vs 0.0%+100%
ROIC (TTM)2.43%vs 9.65%+96%
Net margin48.19%vs 12.22%+75%

More like AMZN

AMZN vs GAW.L AMZN vs GRGD.TO AMZN vs RMS.PA AMZN vs 2059.TW

More like WINA

WINA vs GAW.L WINA vs GRGD.TO WINA vs RMS.PA WINA vs 2059.TW

Read the full Buffett-Brain analysis for AMZN Read the full Buffett-Brain analysis for WINA

Related on invest-like

Strongest Moat Highest ROIC Warren Buffett strategy Economic Moat

Key terms in this analysis

ROIC Free Cash Flow (FCF)Economic Moat P/E Ratio Margin of Safety Quality Score

Educational tool. Fit scores are deterministic projections from public financials onto each investor's published criteria - not personal recommendations or advice.